A premium, bilingual taxi, airport transfer and private tour platform for an Icelandic transport company, with a live quote engine, a seven-vehicle fleet and clear pricing.
Phemmy ehf. is an Iceland-based transport company offering taxi rides, Keflavik airport transfers, private tours and chauffeur hire for residents, visitors and businesses. Zentro Sites is building its entire digital platform in TypeScript: the public website, the booking and quote flow and the pricing logic behind it.
Services Used
TypeScriptResponsive front endCustom quote engineEnglish and Icelandic
Project lead
Samuel Mebude
Lead WordPress Developer
Project Details
At a glance
Company
Phemmy ehf.
Category
Transport & Travel
Project type
Custom Booking Platform
Location
Reykjanesbaer, Iceland
Duration
Ongoing
Year
2026
Platform
Custom TypeScript
Status
In progress
The Challenge, The Solution, The Progress
The Challenge
What needed solving
Phemmy needed to look as trustworthy as an established airport transfer brand and work like a modern booking product from day one. Customers arrive from abroad, often on a phone, and want to know the price and the vehicle before they commit. Pricing was also complicated: metered taxi fares, fixed airport routes by car or van, and private tours priced per vehicle, in Icelandic krona, in two languages.
Our Solution
How we approached it
We designed and built a custom platform in TypeScript rather than adapting a template. A single quote form handles every service type, and pricing rules live in the product, so a visitor sees a clear fare for their trip. The visual identity is bold and high-contrast in the brand's yellow and black, with large photography of Iceland's landscape and real vehicles. The site is fully bilingual, works in light and dark mode and keeps WhatsApp one tap away.
The Progress
Where we are now
Live at phemmy.com with the core booking journey in place
A transparent price guide: taximeter rates, fixed Keflavik routes and six private tours
Fast, mobile-first pages with an English and Icelandic experience
A foundation that the team is still extending, including more booking and business features
Key Features, Built For This Brand
What the platform does, in detail
Smart Quote Form
Visitors choose taxi, airport transfer, private tour or chauffeur, then enter pickup and drop-off (with location detection and a swap button), one-way or return, when, passengers and luggage.
Clear, Honest Pricing
Taximeter rates by vehicle (base fare, booking fee, per-kilometre rate and waiting time), fixed prices on popular Keflavik routes and tours priced per vehicle, all in Icelandic krona.
Fleet Catalogue
Seven vehicle classes from Mini to Coach, each with passenger capacity, luggage allowance and rate, so customers pick the right vehicle before booking.
Airport Transfer Focus
A dedicated Keflavik airport section with fixed-price routes to Reykjavik, the Blue Lagoon, Sky Lagoon and Hvammsvik for a car or a van.
Private Tours
Six private tours such as the Golden Circle, South Coast and Snaefellsnes, each with duration, price for a car or van and a clear next step.
Bilingual And Accessible
An English and Icelandic language switch, light and dark mode, cookie preferences and a layout designed for mobile screens first.
Extras And Add-Ons
Meet and greet, child seat, bicycle and ski equipment can be added to a trip, and the price updates with them.
Support Built In
A searchable FAQ across bookings, airport transfers, tours, payments and cancellations, a contact form with request types and a persistent WhatsApp tab.
How We Built It, Step By Step
1
Discovery
We mapped Phemmy's services, vehicles and price rules, and agreed what a customer needs to see before booking.
2
Design System
We created a bold yellow and black identity, typography and components for light and dark mode.
3
Platform Build
We built the pages, quote engine and pricing logic in TypeScript, with English and Icelandic content.
4
Testing
We tested the booking flow, pricing examples and every page on real phones and desktop browsers.
5
Launch And Extend
The site is live and we continue to add features, including deeper booking and business tools.
Project Gallery, Look Closer
Tap any image to view it full size
On Mobile, Built For Phones First
The same platform, designed for small screens
What We Delivered, For This Project
Bilingual English and Icelandic website with a language switch
Live quote and booking form for taxi, airport transfer, private tour and chauffeur requests
Pricing built into the product: metered taxi rates, fixed airport routes and private tours priced per vehicle
A seven-vehicle fleet catalogue with passenger, luggage and rate details
Searchable FAQ, contact form with request types and spam protection
Cookie consent, dark mode and a quick WhatsApp contact tab