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Ongoing project · Transport & Travel

Phemmy Taxi Custom Booking Platform

A premium, bilingual taxi, airport transfer and private tour platform for an Icelandic transport company, with a live quote engine, a seven-vehicle fleet and clear pricing.

Phemmy Taxi website designed and built by Zentro Sites

Company

Phemmy ehf.

Category

Transport & Travel

Duration

Ongoing

Year

2026

The Company

Phemmy ehf.

Phemmy ehf. is an Iceland-based transport company offering taxi rides, Keflavik airport transfers, private tours and chauffeur hire for residents, visitors and businesses. Zentro Sites is building its entire digital platform in TypeScript: the public website, the booking and quote flow and the pricing logic behind it.

Services Used

TypeScriptResponsive front endCustom quote engineEnglish and Icelandic

Project lead

Samuel Mebude, Lead WordPress Developer at Zentro Sites

Samuel Mebude

Lead WordPress Developer

Project Details

At a glance

Company
Phemmy ehf.
Category
Transport & Travel
Project type
Custom Booking Platform
Location
Reykjanesbaer, Iceland
Duration
Ongoing
Year
2026
Platform
Custom TypeScript
Status
In progress

The Challenge, The Solution, The Progress

The Challenge

What needed solving

Phemmy needed to look as trustworthy as an established airport transfer brand and work like a modern booking product from day one. Customers arrive from abroad, often on a phone, and want to know the price and the vehicle before they commit. Pricing was also complicated: metered taxi fares, fixed airport routes by car or van, and private tours priced per vehicle, in Icelandic krona, in two languages.

Our Solution

How we approached it

We designed and built a custom platform in TypeScript rather than adapting a template. A single quote form handles every service type, and pricing rules live in the product, so a visitor sees a clear fare for their trip. The visual identity is bold and high-contrast in the brand's yellow and black, with large photography of Iceland's landscape and real vehicles. The site is fully bilingual, works in light and dark mode and keeps WhatsApp one tap away.

The Progress

Where we are now

  • Live at phemmy.com with the core booking journey in place
  • A transparent price guide: taximeter rates, fixed Keflavik routes and six private tours
  • Fast, mobile-first pages with an English and Icelandic experience
  • A foundation that the team is still extending, including more booking and business features

Key Features, Built For This Brand

What the platform does, in detail

Smart Quote Form

Visitors choose taxi, airport transfer, private tour or chauffeur, then enter pickup and drop-off (with location detection and a swap button), one-way or return, when, passengers and luggage.

Clear, Honest Pricing

Taximeter rates by vehicle (base fare, booking fee, per-kilometre rate and waiting time), fixed prices on popular Keflavik routes and tours priced per vehicle, all in Icelandic krona.

Fleet Catalogue

Seven vehicle classes from Mini to Coach, each with passenger capacity, luggage allowance and rate, so customers pick the right vehicle before booking.

Airport Transfer Focus

A dedicated Keflavik airport section with fixed-price routes to Reykjavik, the Blue Lagoon, Sky Lagoon and Hvammsvik for a car or a van.

Private Tours

Six private tours such as the Golden Circle, South Coast and Snaefellsnes, each with duration, price for a car or van and a clear next step.

Bilingual And Accessible

An English and Icelandic language switch, light and dark mode, cookie preferences and a layout designed for mobile screens first.

Extras And Add-Ons

Meet and greet, child seat, bicycle and ski equipment can be added to a trip, and the price updates with them.

Support Built In

A searchable FAQ across bookings, airport transfers, tours, payments and cancellations, a contact form with request types and a persistent WhatsApp tab.

How We Built It, Step By Step

  1. 1

    Discovery

    We mapped Phemmy's services, vehicles and price rules, and agreed what a customer needs to see before booking.

  2. 2

    Design System

    We created a bold yellow and black identity, typography and components for light and dark mode.

  3. 3

    Platform Build

    We built the pages, quote engine and pricing logic in TypeScript, with English and Icelandic content.

  4. 4

    Testing

    We tested the booking flow, pricing examples and every page on real phones and desktop browsers.

  5. 5

    Launch And Extend

    The site is live and we continue to add features, including deeper booking and business tools.

On Mobile, Built For Phones First

The same platform, designed for small screens

What We Delivered, For This Project

Bilingual English and Icelandic website with a language switch

Live quote and booking form for taxi, airport transfer, private tour and chauffeur requests

Pricing built into the product: metered taxi rates, fixed airport routes and private tours priced per vehicle

A seven-vehicle fleet catalogue with passenger, luggage and rate details

Searchable FAQ, contact form with request types and spam protection

Cookie consent, dark mode and a quick WhatsApp contact tab

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